Communications is an important cross cutting theme in the democracy promotion work James does both as a professional and a practitioner. He believes that without communication there can be no democratic politics. 

To him, developing and promoting policies that encourage democratic practices involve communication in every aspect: clarifying issues, developing and refining ideas, meeting and persuading people, enlisting their support, and employing different methodologies and instruments.  His motto: “We should never be afraid to think of new ideas and to act on them.”

His professional work over the years has made him well versed with all aspects of publishing, media relations and communications. He is able to edit reports, books as well as liaise with book distributors. He has the ability to write in both academic and journalistic prose, undertake qualitative, quantitative field research, has developed good interviewing skills and has excellent public speaking and presentation abilities.

James has the ability to communicate with diplomacy and tact; able to persuade people with varying views and to present information in a concise and accurate manner; and convey difficult issues and positions to individuals and groups.

He is experienced in the formulation and implementation of communications and web strategies for international organizations, NGOs and political parties. He has been a consultant and lead writer to several organizations including, International Labour Organisation, Article 19, Forum-Asia, Philippine Centre of Investigative Journalism and the Organisation for Economic Co-operation and Development to name a few.

He maintains a personal website www.jamesgomeznews.com which contains a depository of his writings on politics and democracy. He also maintains a blog that for a period featured his party work and later his broader democracy work at http://jamesgomeznews.blogspot.com/

For his use of the Internet for political communication and mobilizing people, he was identified separately at various times in 2001 as one of "Asia's 50 most powerful communicators" by Asiaweek, "An Asian Trailblazer" by Newsweek and an "Asian Making a Difference" by the Far Eastern Economic Review.

James remains sought after as a commentator on political development and media in Singapore and the Asian region by local, regional and international print and broadcast media. Some of which have included The Straits Times, Media Corp, The Nation, International Herald Tribune, BBC, CNN, CNBC, AP, Asian Wall Street Journal, Asia Week, FEER among others.

He receives a constant flow of interview requests from local and international tertiary students and scholars researching on different aspects of Singapore society.